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Protect Your Brand

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Bad Brand! Go to Rehab
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Rehab for Bad Brands

"What happens to the bad brands?" It turns out there is a place for bad brands, a trademark rehab of sorts. Bad brands are most often descriptive words, ones…

Blue-Ivy the Brand
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BLUE IVY the Brand

BLUE IVY Carter found herself the subject of trademark applications to register name, almost from the day she was born. The only problem was, Beyonce and Jay Z were…