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Beware: Watch the Watcher

While the advent of online public filing is a huge convenience to the public and legal practitioners alike, there are potential hazards. An entire industry has emerged, calculated to confuse the trademark applicant and extract…

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DIY TM: Cost vs Value

Several “do it yourself” or online consumer discount legal service sites advertise trademark filings for deeply discounted prices, plus the filing fees.  However, when it comes to trademark filing services, the discount route may not…

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Who Moved My Brand Space?

A federal registration for trademarks is vital to any business with branded goods and services. However, that trademark registration is merely an important first step along the path to a strong brand. A critical factor…

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