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Top 10 Branding Mistakes

You're a genius! You've come up with the most original, mind-blowing, market-shattering brand name imaginable - and you're already getting it out there with marketing materials, through your network, on the web. Check yourself against…

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Naming Your Baby Brand

Here are a few words of advice:Search within in your industry to narrow the field in an effort to eliminate terms already in use, including terms which are overused and common within a particularly trade…

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DIY TM: Cost vs Value

Several “do it yourself” or online consumer discount legal service sites advertise trademark filings for deeply discounted prices, plus the filing fees.  However, when it comes to trademark filing services, the discount route may not…

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